From the founder: 8 Years ago I was a software person who started getting interested in value investing. I got interested in it because my first business was in an extremely competitive field. In a competitive industry, it’s very hard to build long term value in your business. So I got the idea that instead of doing that, i would try to just make it make money and invest that money personally. And in that way, I would build long term value. So, I read everything I could about finance, accounting, and value investing. I even bought books originally intended for actuaries about how annuities and credit work. Through all of this, I started wanting to analyze businesses myself the way professionals do. I found it difficult to find an off the shelf tool that I could put a ticker into and say “is this is a good company according to Warren Buffet?” For example..

But I had a pretty good idea of what how he evaluates companies from studying him. So I built a fairly complex spreadsheet that was connected to online data so that I could put in a ticker and ask myself “Is this a good company to own according to Warren Buffet?”. It took me like 6 months to build it. But once I had it, I was able to start to quickly see how to evaluate companies like Buffet. I started using it to invest my own money and found it pretty profitable.

I showed this tool to people and told them about my love for finance. People immediately started wanting my help, it was a little overwhelming. People were asking me for stock tips, to manage their money, help them get out of debt, help them do due diligence on businesses they wanted to buy, as well as just doing financial advising. It was exciting, but also overwhelming. And honestly, at first, I was afraid to start this business because I was worried that doing this as a business would ruin my love for it. But people wouldn’t let me tell them no forever, so…

So I started this company to hopefully help people identify good investments, both on the public and private markets, and manage their money well. DIY investing, saving, and financial advising is what I care about. I do not know where this journey is taking me. It’s still early days at 321 capital group. It’s possible I could do all of these things well, but more than likely I will specialize over time.